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Publications
  • January 2021 (Revised March 2021)
  • Supplement
  • HBS Case Collection

E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
  • Format:Electronic
  • | Language:English
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Abstract

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for traditional CPG firms in the new online age and learn what data such firms have access to and what kind of problems they can address with data.

Keywords

Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Grocery Delivery; Margins; Retention; Analytics and Data Science; Analysis; Retail Industry; Consumer Products Industry; United States

Citation

Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (C): Free Delivery Terms." Harvard Business School Spreadsheet Supplement 521-714, January 2021. (Revised March 2021.)
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About The Author

Ayelet Israeli

Marketing
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Related Work

    • January 2021 (Revised March 2021)
    • Faculty Research

    E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

    By: Ayelet Israeli and Fedor (Ted) Lisitsyn
Related Work
  • E-Commerce Analytics for CPG Firms (C): Free Delivery Terms By: Ayelet Israeli and Fedor (Ted) Lisitsyn
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