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  • January 2021 (Revised March 2021)
  • Exercise

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
  • Format:Print
  • | Language:English
  • | Pages:2
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Abstract

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for traditional CPG firms in the new online age and learn what data such firms have access to and what kind of problems they can address with data.

Keywords

Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Direct-to-consumer; DTC; Analytics and Data Science; Sales; Marketing; E-commerce; Retail Industry; Consumer Products Industry; United States

Citation

Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Exercise 521-078, January 2021. (Revised March 2021.)
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About The Author

Ayelet Israeli

Marketing
→More Publications

Related Work

    • January 2021 (Revised March 2021)
    • Faculty Research

    E-Commerce Analytics for CPG Firms (A): Estimating Sales

    By: Ayelet Israeli and Fedor (Ted) Lisitsyn
    • January 2021 (Revised March 2021)
    • Faculty Research

    E-Commerce Analytics for CPG Firms (A): Estimating Sales

    By: Ayelet Israeli and Fedor (Ted) Lisitsyn
    • July 2022
    • Faculty Research

    Solution for E-Commerce Analytics for CPG Firms (A): Estimating Sales

    By: Ayelet Israeli
Related Work
  • E-Commerce Analytics for CPG Firms (A): Estimating Sales By: Ayelet Israeli and Fedor (Ted) Lisitsyn
  • E-Commerce Analytics for CPG Firms (A): Estimating Sales By: Ayelet Israeli and Fedor (Ted) Lisitsyn
  • Solution for E-Commerce Analytics for CPG Firms (A): Estimating Sales By: Ayelet Israeli
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