Publications
Publications
- March 2021 (Revised January 2022)
- HBS Case Collection
Mary Kay Ash: Changing the World
By: Robert Simons and Shirley Sun
Abstract
This case describes the rise of Mary Kay, the founder of the worldwide cosmetics company. As a young single mother, Mary Kay had to overcome many obstacles to start her business and guide it to success. Today, there are more than 3.5 million Mary Kay beauty consultants selling Mary Kay products in 36 countries. The company is still privately owned. Students will learn how Mary Kay navigated life’s choices to leave a lasting impact on the world.
Keywords
Business Start-ups; Entrepreneurship; Values and Beliefs; Business Startups; Work-Life Balance; Success; Religion; Family Business; Personal Development and Career; Beauty and Cosmetics Industry
Citation
Simons, Robert, and Shirley Sun. "Mary Kay Ash: Changing the World." Harvard Business School Case 121-046, March 2021. (Revised January 2022.)