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  • January 2021 (Revised October 2021)
  • Case
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iOpenEye: Theater and #MeToo in Nigeria

By: Caroline Elkins, Tarun Khanna and Joyce J. Kim
  • Format:Print
  • | Language:English
  • | Pages:27
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Abstract

In 2014, Ifeoma Fafunwa, an award-winning playwright and director, founded iOpenEye, a commercial production company dedicated to driving social change through performance art. iOpenEye’s flagship theatrical production was called “Hear Word! Naija Woman Talk True,” which shared narratives of Nigerian women's struggles. By 2019, “Hear Word!” had debuted internationally, playing sold-out shows at distinguished venues like the American Repertory Theater and at the renowned Edinburgh International Festival. By spring 2020, COVID hit and venues closed, offering Fafunwa new possibilities, such as streaming content and reconsideration of production scale. What steps would it take to have iOpenEye and "Hear Word!" be successful five years down the line? Fafunwa contemplated her next move knowing that whatever it was, it had to be an iOpenEye 2.0 business model.

Keywords

Theatre; Social Change; Entrepreneurship; Social Enterprise; Arts; Entertainment; Social Issues; Health Pandemics; Organizational Change and Adaptation; Business Model; Nigeria

Citation

Elkins, Caroline, Tarun Khanna, and Joyce J. Kim. "iOpenEye: Theater and #MeToo in Nigeria." Harvard Business School Case 321-111, January 2021. (Revised October 2021.)
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About The Authors

Caroline M. Elkins

Business, Government and the International Economy
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Tarun Khanna

Strategy
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Related Work

    • January 2021 (Revised October 2021)
    • Faculty Research

    iOpenEye: Theater and #MeToo in Nigeria

    By: Caroline Elkins, Tarun Khanna and Joyce J. Kim
    • November 2021
    • Faculty Research

    iOpenEye: Theater and #MeToo in Nigeria

    By: Tarun Khanna, Caroline M. Elkins and Joyce Kim
Related Work
  • iOpenEye: Theater and #MeToo in Nigeria By: Caroline Elkins, Tarun Khanna and Joyce J. Kim
  • iOpenEye: Theater and #MeToo in Nigeria By: Tarun Khanna, Caroline M. Elkins and Joyce Kim
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