Publications
Publications
- January 2021 (Revised March 2021)
- HBS Case Collection
Toyota and Its Labor Union in Argentina (B)
By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago
Abstract
Toyota Argentina (TASA) and the union representing automotive industry workers in the country had been working together since 2011 to address the challenges faced by Toyota’s manufacturing plant in Zárate (Argentina). The strategy for moving forward was built on an agreement signed by both parties called the “Reborn Plant.” In 2015, with slow progress at Zárate plant and the macro-conditions rumbling on, Daniel Herrero, TASA’s CEO, reflected on what to do next.
Keywords
Manufacturing Performance; Production; Performance Improvement; Strategy; Labor Unions; Labor and Management Relations; Agreements and Arrangements; Strategic Planning; Factories, Labs, and Plants; Auto Industry; Argentina
Citation
Tamayo, Jorge, Erik Snowberg, and Jenyfeer Martinez Buitrago. "Toyota and Its Labor Union in Argentina (B)." Harvard Business School Supplement 721-412, January 2021. (Revised March 2021.)