Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2021
  • Teaching Note
  • HBS Case Collection

Pattern Brands

By: Sunil Gupta, Elie Ofek and Julia Kelley
  • Format:Print
  • | Language:English
  • | Pages:24
ShareBar

Citation

Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Teaching Note 521-050, January 2021.
  • Purchase

About The Authors

Sunil Gupta

Marketing
→More Publications

Elie Ofek

Marketing
→More Publications

More from the Authors

    • November 2023
    • Faculty Research

    Infarm: Betting the (Indoor) Farm on Food Security

    By: Elie Ofek
    • August 2023 (Revised October 2023)
    • Faculty Research

    OOFOS Recovery Footwear

    By: Sunil Gupta and Celine Chammas
    • August 2023
    • Faculty Research

    Pricing and Customer Psychology

    By: Elie Ofek
More from the Authors
  • Infarm: Betting the (Indoor) Farm on Food Security By: Elie Ofek
  • OOFOS Recovery Footwear By: Sunil Gupta and Celine Chammas
  • Pricing and Customer Psychology By: Elie Ofek
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College