Publications
Publications
- December 2018
- Journal of Marketing Research (JMR)
Cashback is Cash Forward: Delaying a Discount to Entice Future Spending
By: Prasad Vana, Anja Lambrecht and Marco Bertini
Citation
Vana, Prasad, Anja Lambrecht, and Marco Bertini. "Cashback is Cash Forward: Delaying a Discount to Entice Future Spending." Journal of Marketing Research (JMR) 55, no. 6 (December 2018): 852–868.