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  • February 2021 (Revised June 2021)
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Bairong and the Promise of Big Data

By: Lauren Cohen, Xiaoyan Zhang and Spencer C.N. Hagist
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

Bairong CEO Felix Zhang, in launching his credit scoring start-up that incorporates 74,000 variables per individual, found strong initial success. However, the shifting regulatory environment, growing breadth of competitors, difficulties in retaining top talent, and uncertainty around the accumulation and protection of data that fuels the company all threaten the company's stability during its IPO. Defining exactly how his firm will make its mark, and remain indispensable amongst a massive and ever sharpening FinTech landscape, will test Zhang's abilities at the helm and make or break his corner of the industry.

Keywords

Fintech; Big Data; Artificial Intelligence; Credit Scoring; Finance; Credit; Business Startups; AI and Machine Learning; Analytics and Data Science; China

Citation

Cohen, Lauren, Xiaoyan Zhang, and Spencer C.N. Hagist. "Bairong and the Promise of Big Data." Harvard Business School Case 221-068, February 2021. (Revised June 2021.)
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About The Author

Lauren H. Cohen

Finance
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Related Work

    • February 2021 (Revised June 2021)
    • Faculty Research

    Bairong and the Promise of Big Data

    By: Lauren Cohen, Xiaoyan Zhang and Spencer C.N. Hagist
Related Work
  • Bairong and the Promise of Big Data By: Lauren Cohen, Xiaoyan Zhang and Spencer C.N. Hagist
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