February 2021
Case
HBS Case Collection

Bairong and the Promise of Big Data

By: Lauren Cohen, Xiaoyan Zhang and Spencer C.N. Hagist

Format:Print
| Language:English
| Pages:14

Abstract

Bairong CEO Felix Zhang, in launching his credit scoring start-up that incorporates 74,000 variables per individual, found strong initial success. However, the shifting regulatory environment, growing breadth of competitors, difficulties in retaining top talent, and uncertainty around the accumulation and protection of data that fuels the company all threaten the company's stability during its IPO. Defining exactly how his firm will make its mark, and remain indispensible amongst a massive and ever sharpening FinTech landscape, will test Zhang's abilities at the helm and make or break his corner of the industry.