Publications
Publications
- January 2021
- HBS Case Collection
Digital Transformation 2.0: CEO Elie Girard at Atos
By: Tsedal Neeley and James Barnett
Abstract
Elie Girard has taken the helm as CEO of Atos—multinational IT giant—to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global in scope, he made a bold first step as leader: restructure the organization from a service-based model to a portfolio built around specific industry verticals, while competitors were moving in the other direction with the conviction that digital disruption had dissolved industry barriers. Underpinning Girard’s new digital blueprint were four pillars—the cloud, data, cybersecurity, and decarbonization—which he had fortified with a steady M&A strategy resulting in nine acquisitions. But decarbonization—reducing carbon emissions into the atmosphere through strategic use of digital technology—was a brand-new dimension with big questions about its feasibility. The environmental approach was controversial in different parts of the world. To add to the uncertainty, the COVID-19 pandemic had suddenly turned the world upside down, forcing organizations to transition into remote work overnight. In the middle of a global health crisis and ensuing economic fallout, could Girard afford to make such drastic organizational structure changes that flew in the face of industry trends? Would his decision disqualify Atos from the race with competitors, or was it the only way to serve customers in even greater need of digital solutions?
Keywords
Citation
Neeley, Tsedal, and James Barnett. "Digital Transformation 2.0: CEO Elie Girard at Atos." Harvard Business School Case 421-024, January 2021.