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  • January 2021
  • Supplement
  • HBS Case Collection

mPharma (B)

By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

mPharma pioneered electronic prescriptions in Ghana, and aimed to increase drug affordability and accessibility in Africa, but the company remained unprofitable. Following investor concerns about mPharma's business, CEO Gregory Rockson considered alternative business models and services that could increase mPharma's profitability and impact.

Keywords

Strategy; Health; Entrepreneurship; Business Model; Health Industry; Technology Industry; Ghana

Citation

Koning, Rembrand, John D. Macomber, Pippa Tubman Armerding, and Wale Lawal. "mPharma (B)." Harvard Business School Supplement 721-429, January 2021.

About The Authors

Rembrand M. Koning

Strategy
→More Publications

John D. Macomber

Finance
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More from the Authors

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    mPharma (A)

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    • December 2020
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    Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)

    By: Rembrand Koning, Elie Ofek and Nicole Keller
    • The Bridge

    Healthy Buildings in 2070

    By: John D. Macomber and Joseph G. Allen
More from the Authors
  • mPharma (A) By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
  • Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged) By: Rembrand Koning, Elie Ofek and Nicole Keller
  • Healthy Buildings in 2070 By: John D. Macomber and Joseph G. Allen
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