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mPharma (B)

By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

mPharma pioneered electronic prescriptions in Ghana, and aimed to increase drug affordability and accessibility in Africa, but the company remained unprofitable. Following investor concerns about mPharma's business, CEO Gregory Rockson considered alternative business models and services that could increase mPharma's profitability and impact.

Keywords

Strategy; Health; Entrepreneurship; Business Model; Health Industry; Technology Industry; Ghana

Citation

Koning, Rembrand, John D. Macomber, Pippa Tubman Armerding, and Wale Lawal. "mPharma (B)." Harvard Business School Supplement 721-429, January 2021.

About The Authors

Rembrand M. Koning

Strategy
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John D. Macomber

Finance
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