Measuring Impact at JUST Capital

JUST Capital is a nonprofit organization that seeks to make public companies more "just" by measuring and ranking their overall impact on society, based on the priorities most important to the average American. This case examines JUST's strategy for influencing corporate behavior in the broader context of contemporary concerns about Capitalism. The case explores the extent to which Capitalism is broken, whether JUST Capital's performance evaluation rubric is relevant to corporate managers, and whether its strategies for exerting influence are likely to be effective in changing corporate behavior.