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  • February 2021
  • Case
  • HBS Case Collection

Measuring Impact at JUST Capital

By: Charles C.Y. Wang and Ethan Rouen
  • Format:Multimedia
  • | Language:English
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Abstract

JUST Capital is a nonprofit organization that seeks to make public companies more "just" by measuring and ranking their overall impact on society, based on the priorities most important to the average American. This case examines JUST's strategy for influencing corporate behavior in the broader context of contemporary concerns about Capitalism. The case explores the extent to which Capitalism is broken, whether JUST Capital's performance evaluation rubric is relevant to corporate managers, and whether its strategies for exerting influence are likely to be effective in changing corporate behavior.

Keywords

Nonprofit Organizations; Ethics; Measurement and Metrics; Performance Evaluation; Social Issues; Corporate Social Responsibility and Impact

Citation

Wang, Charles C.Y., and Ethan Rouen. "Measuring Impact at JUST Capital." Harvard Business School Multimedia/Video Case 121-703, February 2021.
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About The Authors

Charles C.Y. Wang

Accounting and Management
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Ethan C. Rouen

Accounting and Management
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Related Work

    • February 2021 (Revised March 2022)
    • Faculty Research

    Measuring Impact at JUST Capital

    By: Ethan C. Rouen and Charles C.Y. Wang
Related Work
  • Measuring Impact at JUST Capital By: Ethan C. Rouen and Charles C.Y. Wang
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