Publications
Publications
- January 2021
- HBS Case Collection
Cinépolis
By: Joshua D. Margolis and Fernanda Miguel
Abstract
Two weeks after Cinepolis released a documentary film about corruption, a judge ordered its provisional suspension, claiming it had to be edited before it continued to be shown, against Mexican cinematography laws. Cinépolis, Latin America’s largest movie theater chain and the fourth largest in the world, welcoming 134 million moviegoers in 2011, had never distributed a film in its 40-plus years of existence, nor had there ever been an instance of pro-bono distribution in Mexico. Presumed Guilty, the country's highest grossing documentary, not only achieved commercial success but also fueled a revolution in Mexico’s judicial system. Alejandro (as he was called by everyone who worked with him) knew he faced a difficult decision. What risks would Cinépolis run if he chose to fight for freedom of speech? How far was he willing to take such a fight?
Keywords
Movies; Entertainment; Corruption; Risk Assessment; Communication Strategy; Crime and Corruption; Decision Making; Film Entertainment; Ethics; Leadership; Risk Management; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Mexico; Latin America; North and Central America
Citation
Margolis, Joshua D., and Fernanda Miguel. "Cinépolis." Harvard Business School Case 421-053, January 2021.