December 2020
Case
HBS Case Collection

VIA Science (A)

By: Juan Alcacer, Rembrand Koning, Annelena Lobb and Kerry Herman

Format:Print
| Language:English
| Pages:13

Abstract

Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the experiments they ran, and what they learned. Via (c) explores the strategic choices they face about product and service offerings once they determine which market(s) to target.

Keywords

Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; Markets; Telecommunications Industry; Utilities Industry; United States; Japan

Citation

Alcacer, Juan, Rembrand Koning, Annelena Lobb, and Kerry Herman. "VIA Science (A)." Harvard Business School Case 721-367, December 2020.

Educators

About The Authors

Juan Alcacer

Strategy

More Publications

Rembrand M. Koning