Publications
Publications
- December 2020
- HBS Case Collection
VIA Science (A)
By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman
Abstract
Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the experiments they ran, and what they learned. Via (c) explores the strategic choices they face about product and service offerings once they determine which market(s) to target.
Keywords
Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; Markets; AI and Machine Learning; Telecommunications Industry; Utilities Industry; United States; Japan
Citation
Alcácer, Juan, Rembrand Koning, Annelena Lobb, and Kerry Herman. "VIA Science (A)." Harvard Business School Case 721-367, December 2020.