Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 2020
  • Case
  • HBS Case Collection

VIA Science (A)

By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman
  • Format:Print
  • | Language:English
  • | Pages:13
ShareBar

Abstract

Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the experiments they ran, and what they learned. Via (c) explores the strategic choices they face about product and service offerings once they determine which market(s) to target.

Keywords

Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; Markets; AI and Machine Learning; Telecommunications Industry; Utilities Industry; United States; Japan

Citation

Alcácer, Juan, Rembrand Koning, Annelena Lobb, and Kerry Herman. "VIA Science (A)." Harvard Business School Case 721-367, December 2020.
  • Educators
  • Purchase

About The Authors

Juan Alcacer

Strategy
→More Publications

Rembrand M. Koning

Strategy
→More Publications

Related Work

    • December 2020
    • Faculty Research

    VIA Science (B)

    By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman
    • April 2021
    • Faculty Research

    VIA Science (C)

    By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman
Related Work
  • VIA Science (B) By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman
  • VIA Science (C) By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College