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Barbara Krakow Gallery (B): Art and the Pandemic

By: José B. Alvarez and David Lane
  • Format:Print
  • | Language:English
  • | Pages:5
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Abstract

Updates (A) case by describing the early impact of the COVID-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic.

Keywords

Art Market; Covid-19; Arts; Business Model; Change Management; Trends; Communication; Customer Focus and Relationships; Human Resources; Marketing; Distribution Channels; Outcome or Result; Health Pandemics; Fine Arts Industry

Citation

Alvarez, José B., and David Lane. "Barbara Krakow Gallery (B): Art and the Pandemic." Harvard Business School Supplement 521-031, January 2021.

About The Author

Jose B. Alvarez

Marketing
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