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  • 2021
  • Article
  • Behavioral Science & Policy

Nudging the Commute: Using Behaviorally-Informed Interventions to Promote Sustainable Transportation

By: Ashley Whillans, Joseph Sherlock, Jessica Roberts, Shibeal O'Flaherty, Lyndsay Gavin, Holly Dykstra and Michael Daly
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Abstract

Dramatic reductions in carbon emissions must take place immediately. A human-centric method of reducing environmental impacts is to “nudge” employees away from single-occupancy vehicles (SOVs) toward more sustainable commuting options. While an abundance of research has focused on external determinants of mode choice, we know much less about the behavioral determinants. The field of behavioral science is overdue for a focus on transportation. This paper is meant to facilitate communication between researchers, practitioners, and policymakers in part by developing a behaviorally-informed framework that can be leveraged by policymakers, government, and companies worldwide. We also describe the founding of our multidisciplinary team and outline lessons learned.

Keywords

Behavioral Science; Transportation Demand Management; Commuting; Single-occupancy Vehicle Commutes; Transportation; Behavior; Change; Environmental Sustainability

Citation

Whillans, Ashley, Joseph Sherlock, Jessica Roberts, Shibeal O'Flaherty, Lyndsay Gavin, Holly Dykstra, and Michael Daly. "Nudging the Commute: Using Behaviorally-Informed Interventions to Promote Sustainable Transportation." Behavioral Science & Policy 7, no. 2 (2021): 27–49.
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About The Author

Ashley V. Whillans

Negotiation, Organizations & Markets
→More Publications

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More from the Authors
  • The Emotional Rewards of Prosocial Spending Are Robust and Replicable in Large Samples By: Lara B. Aknin, Elizabeth W. Dunn and Ashley V. Whillans
  • When Do Individuals Give Up Agency? The Role of Decision Avoidance By: Holly Dykstra, Christine L. Exley and Muriel Niederle
  • Perceived Job Difficulty Influences Unionization Support for Workers in Low-Wage Jobs By: Elizabeth R. Johnson and Ashley V. Whillans
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