Publications
Publications
  • December 2020 (Revised March 2022)
  • Case
  • HBS Case Collection

Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)

By: Rembrand Koning, Elie Ofek and Nicole Tempest Keller
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents.

Keywords

Entrepreneurship; Innovation and Invention; Growth and Development Strategy; Marketing Strategy; United States

Citation

Koning, Rembrand, Elie Ofek, and Nicole Tempest Keller. "Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)." Harvard Business School Case 721-021, December 2020. (Revised March 2022.)

About The Authors

Rembrand M. Koning

Entrepreneurial Management
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Elie Ofek

Marketing
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