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  • December 2020
  • Case
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Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)

By: Rembrand Koning, Elie Ofek and Nicole Keller
  • | Pages:22 
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Abstract

An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents.

Keywords

Entrepreneurship; Innovation And Invention; Growth And Development Strategy; Marketing Strategy; United States

Citation

Koning, Rembrand, Elie Ofek, and Nicole Keller. "Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)." Harvard Business School Case 721-021, December 2020.
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About The Authors

Rembrand M. Koning

Strategy
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Elie Ofek

Marketing
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More from the Authors

    • January 2021
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    mPharma (A)

    By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
    • January 2021
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    mPharma (B)

    By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
    • January 2021
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    eToro: Building the World’s Largest Social Trading Network

    By: Elie Ofek and Danielle Golan
More from the Authors
  • mPharma (A) By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
  • mPharma (B) By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
  • eToro: Building the World’s Largest Social Trading Network By: Elie Ofek and Danielle Golan
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