December 2020
Case
HBS Case Collection

Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)

By: Rembrand Koning, Elie Ofek and Nicole Keller

Format:Print
| Language:English
| Pages:22

Abstract

An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents.

Keywords

Entrepreneurship; Innovation and Invention; Growth and Development Strategy; Marketing Strategy; United States

Citation

Koning, Rembrand, Elie Ofek, and Nicole Keller. "Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)." Harvard Business School Case 721-021, December 2020.