Publications
Publications
- December 2020 (Revised March 2022)
- HBS Case Collection
Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)
By: Rembrand Koning, Elie Ofek and Nicole Tempest Keller
Abstract
An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents.
Keywords
Entrepreneurship; Innovation and Invention; Growth and Development Strategy; Marketing Strategy; United States
Citation
Koning, Rembrand, Elie Ofek, and Nicole Tempest Keller. "Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)." Harvard Business School Case 721-021, December 2020. (Revised March 2022.)