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  • December 2020 (Revised March 2021)
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eXp Realty and the Virbela Platform

By: Prithwiraj Choudhury, Jan Bena, David Rowat and Emma Salomon
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

As he considered his plans for the future, Glenn Sanford, CEO of eXp World Holdings, Inc., faced an exciting conundrum. He had built the first all-remote real estate brokerage firm, eXp Realty, which had been growing exponentially and was thriving, even amidst the COVID-19 pandemic. eXp now had tens of thousands of agents, growing profits, and the potential for expansion into new global markets. Meanwhile, the virtual platform on which eXp was built, Virbela, was rapidly gaining enterprise-scale clients, as a wide range of industries looked to transition to remote operations during the pandemic. Sanford needed to decide how to allocate his company’s talent, time, and resources. Should he maximize eXp Realty’s growth and profits or focus on promoting Virbela’s game-changing virtual platform?

Keywords

Real Estate; All Remote; Virtual Platform; Internet and the Web; Strategy; Decision Making; Resource Allocation; Digital Platforms; Real Estate Industry; Technology Industry

Citation

Choudhury, Prithwiraj, Jan Bena, David Rowat, and Emma Salomon. "eXp Realty and the Virbela Platform." Harvard Business School Case 621-068, December 2020. (Revised March 2021.)
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About The Author

Prithwiraj Choudhury

Technology and Operations Management
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Related Work

    • December 2020 (Revised March 2021)
    • Faculty Research

    eXp Realty and the Virbela Platform

    By: Prithwiraj Choudhury, Jan Bena, David Rowat and Emma Salomon
Related Work
  • eXp Realty and the Virbela Platform By: Prithwiraj Choudhury, Jan Bena, David Rowat and Emma Salomon
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