Publications
Publications
- January 2021
- Journal of Marketing
Marketing Thinking and Doing
By: John A. Deighton, Carl F. Mela and Christine Moorman
Citation
Deighton, John A., Carl F. Mela, and Christine Moorman. "Marketing Thinking and Doing." Journal of Marketing 85, no. 1 (January 2021): 1–6. (Editorial.)