Publications
Publications
- Top Sales Magazine
Get Ready to Sell
By: Frank V. Cespedes and Bud Hyler
Abstract
Time-to-market measures the time to have a product ready to ship. But that’s not revenue and cash. Many firms with superb R&D functions lack an understanding of what’s needed to be ready-to-sell. Meanwhile, relevant tools are increasing in scope and decreasing in cost. Selling during a crisis is hard. Trying to do that without smart use of ready-to-sell tools makes it unnecessarily harder.
Keywords
Citation
Cespedes, Frank V., and Bud Hyler. "Get Ready to Sell." Top Sales Magazine (September 2020), 32–33.