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Get Ready to Sell

By: Frank V. Cespedes and Bud Hyler
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Abstract

Time-to-market measures the time to have a product ready to ship. But that’s not revenue and cash. Many firms with superb R&D functions lack an understanding of what’s needed to be ready-to-sell. Meanwhile, relevant tools are increasing in scope and decreasing in cost. Selling during a crisis is hard. Trying to do that without smart use of ready-to-sell tools makes it unnecessarily harder.

Keywords

Ready-to-sell; Sales; Health Pandemics; Performance Effectiveness

Citation

Cespedes, Frank V., and Bud Hyler. "Get Ready to Sell." Top Sales Magazine (September 2020), 32–33.

About The Author

Frank V. Cespedes

Entrepreneurial Management
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