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  • 2021
  • Working Paper
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Accounting for Product Impact in the Airlines Industry

By: George Serafeim and Katie Trinh
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare affordability, timeliness and gate control, among other factors. Our results indicate substantial differences in the impact that competitors have through their products. These differences demonstrate how impact reflects corporate strategy and informs decision-making on industry-specific areas, including airline route structure choices.

Keywords

Product Innovation; Impact; Impact Investing; Impact Measurement; Esg; Esg (environmental, Social, Governance) Performance; Esg (environmental, Social, Governance) Performance; Esg Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Air Transportation; Aviation; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement And Metrics; Framework; Corporate Social Responsibility And Impact; Air Transportation Industry

Citation

Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Airlines Industry." Harvard Business School Working Paper, No. 21-066, November 2020. (Revised February 2021.)
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About The Author

George Serafeim

Accounting and Management
→More Publications

More from the Authors

    • January–February 2021
    • Journal of Business Finance & Accounting

    Cross‐firm Return Predictability and Accounting Quality

    By: Wen Chen, Mozaffar Khan, Leonid Kogan and George Serafeim
    • 2021
    • Faculty Research

    Measuring Employment Impact: Applications and Cases

    By: Katie Panella and George Serafeim
    • 2021
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    Stock Price Reactions to ESG News: The Role of ESG Ratings and Disagreement

    By: George Serafeim and Aaron Yoon
More from the Authors
  • Cross‐firm Return Predictability and Accounting Quality By: Wen Chen, Mozaffar Khan, Leonid Kogan and George Serafeim
  • Measuring Employment Impact: Applications and Cases By: Katie Panella and George Serafeim
  • Stock Price Reactions to ESG News: The Role of ESG Ratings and Disagreement By: George Serafeim and Aaron Yoon
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