Publications
Publications
- Forthcoming
Why Startups Fail: A New Roadmap for Entrepreneurial Success
Abstract
Why Startups Fail explores entrepreneurial failure, examining its predictable patterns, how to avoid them, and how to cope when failure does occur. Part I looks at three common failure patterns for early-stage startups, illustrating each with an anchor case study, then describing ways to avoid that type of failure. Part II follows the same format, presenting three failure patterns for late-stage, resource rich startups. Part III shifts perspective from why startups fail (and how to avoid failure) to how to entrepreneurs can fail better—how to decide whether/when to pull the plug; how to shut down in ways that preserve integrity and relationships; and then how to heal, learn from the experience, and decide what to do next.
Keywords
Citation
Eisenmann, Thomas R. Why Startups Fail: A New Roadmap for Entrepreneurial Success. New York: Currency, forthcoming. (Due March 30, 2021.)
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