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  • 2021
  • Book

Why Startups Fail: A New Roadmap for Entrepreneurial Success

By: Thomas R. Eisenmann
  • Format:Print
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Abstract

Why Startups Fail explores entrepreneurial failure, examining its predictable patterns, how to avoid them, and how to cope when failure does occur. Part I looks at three common failure patterns for early-stage startups, illustrating each with an anchor case study, then describing ways to avoid that type of failure. Part II follows the same format, presenting three failure patterns for late-stage, resource rich startups. Part III shifts perspective from why startups fail (and how to avoid failure) to how to entrepreneurs can fail better—how to decide whether/when to pull the plug; how to shut down in ways that preserve integrity and relationships; and then how to heal, learn from the experience, and decide what to do next.

Keywords

Entrepreneurship; Business Startups; Failure; Success; Framework

Citation

Eisenmann, Thomas R. Why Startups Fail: A New Roadmap for Entrepreneurial Success. New York: Currency, 2021.
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About The Author

Thomas R. Eisenmann

Entrepreneurial Management
→More Publications

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