Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2020 (Revised March 2021)
  • Case
  • HBS Case Collection

Sercomm: Operating in China Amid COVID-19 and Beyond

By: Prithwiraj Choudhury, Gary P. Pisano and Bonnie Yining Cao
  • Format:Print
  • | Language:English
  • | Pages:31
ShareBar

Abstract

The COVID-19 pandemic had forced a production cut in the factory of Sercomm, one of the world’s major telecom equipment producers, in China. The case explores and highlights the challenges that Chief Executive Officer James Wang faced: How could Sercomm recover and ramp up production to meet its U.S. clients’ immediate demands? In the longer term, how could it manage the increasing shortage of migrant workers in China? As a supplier of hardware components to the U.S., the company was also caught in the cross-fire of U.S.-China trade tensions due to the tariffs imposed on telecom products. Should the company move its production out of China? Could adopting Artificial Intelligence in the production line be an option?

Keywords

Emerging Markets; Information Technology; Operations; Management; Health Pandemics; Strategy; Telecommunications Industry; Manufacturing Industry; China

Citation

Choudhury, Prithwiraj, Gary P. Pisano, and Bonnie Yining Cao. "Sercomm: Operating in China Amid COVID-19 and Beyond." Harvard Business School Case 621-005, November 2020. (Revised March 2021.)
  • Educators
  • Purchase

About The Authors

Prithwiraj Choudhury

Technology and Operations Management
→More Publications

Gary P. Pisano

Technology and Operations Management
→More Publications

Related Work

    • November 2020 (Revised March 2021)
    • Faculty Research

    Sercomm: Operating in China Amid COVID-19 and Beyond

    By: Prithwiraj Choudhury, Gary P. Pisano and Bonnie Yining Cao
Related Work
  • Sercomm: Operating in China Amid COVID-19 and Beyond By: Prithwiraj Choudhury, Gary P. Pisano and Bonnie Yining Cao
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College