Publications
Publications
  • November 2020 (Revised September 2021)
  • Case
  • HBS Case Collection

KhataBook

By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett
  • Format:Print
  • | Language:English
  • | Pages:21
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Abstract

In January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next.

Keywords

Monetization; Entrepreneurship; Ethics; Marketing; Measurement and Metrics; Technology Industry; India; Bangalore; Mumbai; Southeast Asia

Citation

Bussgang, Jeffrey J., Allison H. Mnookin, and James Barnett. "KhataBook." Harvard Business School Case 821-006, November 2020. (Revised September 2021.)

About The Authors

Jeffrey J. Bussgang

Entrepreneurial Management
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Allison H. Mnookin

Technology and Operations Management
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