Publications
Publications
- November 2020 (Revised December 2020)
- HBS Case Collection
KhataBook
By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett
Abstract
In January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next.
Keywords
Entrepreneurship; Ethics; Marketing; Measurement And Metrics; Technology Industry; India; Bangalore; Mumbai; Southeast Asia
Citation
Bussgang, Jeffrey J., Allison H. Mnookin, and James Barnett. "KhataBook." Harvard Business School Case 821-006, November 2020. (Revised December 2020.)
About The Authors
