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Benchmarking National Customer Orientation in New Markets

By: Rohit Deshpandé, Imran S. Currim and Ofer Mintz
  • Format:Print
  • | Language:English
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Citation

Deshpandé, Rohit, Imran S. Currim, and Ofer Mintz. "Benchmarking National Customer Orientation in New Markets." Report, Marketing Science Institute, October 2020.

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Rohit Deshpande

Marketing
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