Publications
Publications
- October 2020 (Revised February 2021)
- HBS Case Collection
Twiga Foods: Revolutionizing African Retail (A)
By: Shikhar Ghosh, Pippa Tubman Amerding and Wale Lawal
Abstract
Twiga is a leading agricultural produce supplier in Kenya offering services to mostly informal retailers. Under Peter Njonjo, a co-founder and Twiga’s new CEO, the company is considering multiple options for expanding its business, including offering packaged foods and services like insurance. Njonjo must also decide the ideal team and organizational structure for supporting Twiga’s growth plans.
Keywords
Leadership; Expansion; Growth and Development Strategy; Organizational Structure; Retail Industry; Nairobi
Citation
Ghosh, Shikhar, Pippa Tubman Amerding, and Wale Lawal. "Twiga Foods: Revolutionizing African Retail (A)." Harvard Business School Case 821-043, October 2020. (Revised February 2021.)