October 2020 (Revised February 2021)
Case
HBS Case Collection

Twiga Foods: Revolutionizing African Retail (A)

By: Shikhar Ghosh, Pippa Tubman Amerding and Wale Lawal

Format:Print
| Language:English
| Pages:28

Abstract

Twiga is a leading agricultural produce supplier in Kenya offering services to mostly informal retailers. Under Peter Njonjo, a co-founder and Twiga’s new CEO, the company is considering multiple options for expanding its business, including offering packaged foods and services like insurance. Njonjo must also decide the ideal team and organizational structure for supporting Twiga’s growth plans.

Keywords

Leadership; Expansion; Growth And Development Strategy; Organizational Structure; Retail Industry; Nairobi

Citation

Ghosh, Shikhar, Pippa Tubman Amerding, and Wale Lawal. "Twiga Foods: Revolutionizing African Retail (A)." Harvard Business School Case 821-043, October 2020. (Revised February 2021.)