Publications
Publications
  • July 2020
  • Article
  • Top Sales Magazine

Reframing Value in a Crisis

By: Frank V. Cespedes and David Hoffeld
  • Format:Print
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Abstract

Reframing is the process of moving buyers from their current perspective(s) to one that motivates a different response. The current crisis makes this capability more important than ever.

Keywords

Sales; Customers; Perspective; Value; Change; Health Pandemics

Citation

Cespedes, Frank V., and David Hoffeld. "Reframing Value in a Crisis." Top Sales Magazine (July 2020).

About The Author

Frank V. Cespedes

Entrepreneurial Management
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