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  • September 2020
  • Supplement
  • HBS Case Collection

Spreadsheet Supplement to Artea (B) and (C)

By: Eva Ascarza and Ayelet Israeli
  • Format:Electronic
  • | Language:English
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Abstract

Spreadsheet Supplement to "Artea (B): Including Customer-level Demographic Data" and "Artea (C): Potential Discrimination through Algorithmic Targeting"

Keywords

Gender; Race; Diversity; Marketing; Customer Relationship Management; Demographics; Prejudice And Bias; Retail Industry; Apparel And Accessories Industry; Technology Industry; United States

Citation

Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea (B) and (C)." Harvard Business School Spreadsheet Supplement 521-704, September 2020.
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About The Authors

Eva Ascarza

Marketing
→More Publications

Ayelet Israeli

Marketing
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    Amazon Shopper Panel: Paying Customers for Their Data

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    Arçelik: From a Dealer Network to an Omnichannel Experience

    By: Ayelet Israeli and Fares Khrais
    • 2020
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    REMOTE—A Framework for Teaching Online

    By: Ayelet Israeli
More from the Authors
  • Amazon Shopper Panel: Paying Customers for Their Data By: Eva Ascarza and Ayelet Israeli
  • Arçelik: From a Dealer Network to an Omnichannel Experience By: Ayelet Israeli and Fares Khrais
  • REMOTE—A Framework for Teaching Online By: Ayelet Israeli
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