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  • September 2020
  • Supplement
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Spreadsheet Supplement to Artea (B) and (C)

By: Eva Ascarza and Ayelet Israeli
  • Format:Electronic
  • | Language:English
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Abstract

Spreadsheet Supplement to "Artea (B): Including Customer-level Demographic Data" and "Artea (C): Potential Discrimination through Algorithmic Targeting"

Keywords

Gender; Race; Diversity; Marketing; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

Citation

Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea (B) and (C)." Harvard Business School Spreadsheet Supplement 521-704, September 2020.
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About The Authors

Eva Ascarza

Marketing
→More Publications

Ayelet Israeli

Marketing
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More from the Authors

    • March 2021
    • Faculty Research

    Artea (A), (B), (C), and (D): Designing Targeting Strategies

    By: Eva Ascarza and Ayelet Israeli
    • March 17, 2021
    • Harvard Business School Working Knowledge

    Beyond Pajamas: Sizing Up the Pandemic Shopper

    By: Ayelet Israeli, Eva Ascarza and Laura Castrillo
    • February 2021 (Revised March 2021)
    • Faculty Research

    AptDeco: Circular Economy Furniture Marketplace

    By: Ayelet Israeli and Jamie Merkrebs
More from the Authors
  • Artea (A), (B), (C), and (D): Designing Targeting Strategies By: Eva Ascarza and Ayelet Israeli
  • Beyond Pajamas: Sizing Up the Pandemic Shopper By: Ayelet Israeli, Eva Ascarza and Laura Castrillo
  • AptDeco: Circular Economy Furniture Marketplace By: Ayelet Israeli and Jamie Merkrebs
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