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  • September 2020 (Revised July 2022)
  • Supplement
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Spreadsheet Supplement to Artea (B) and (C)

By: Eva Ascarza and Ayelet Israeli
  • Format:Electronic
  • | Language:English
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Abstract

Spreadsheet Supplement to "Artea (B): Including Customer-level Demographic Data" and "Artea (C): Potential Discrimination through Algorithmic Targeting"

Keywords

Gender; Race; Diversity; Marketing; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

Citation

Ascarza, Eva, and Ayelet Israeli. "Spreadsheet Supplement to Artea (B) and (C)." Harvard Business School Spreadsheet Supplement 521-704, September 2020. (Revised July 2022.)
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About The Authors

Eva Ascarza

Marketing
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Ayelet Israeli

Marketing
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Related Work

    • September 2020 (Revised July 2022)
    • Faculty Research

    Spreadsheet Supplement to Artea (B) and (C)

    By: Eva Ascarza and Ayelet Israeli
Related Work
  • Spreadsheet Supplement to Artea (B) and (C) By: Eva Ascarza and Ayelet Israeli
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