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  • September 2020 (Revised July 2022)
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Spreadsheet Supplement to "Artea: Designing Targeting Strategies"

By: Eva Ascarza and Ayelet Israeli
  • Format:Print
  • | Language:English
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Abstract

Spreadsheet Supplement to "Artea: Designing Targeting Strategies" (521-021).

Keywords

Race; Gender; Marketing; Diversity; Customer Relationship Management; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

Citation

Ascarza, Eva, and Ayelet Israeli. Spreadsheet Supplement to "Artea: Designing Targeting Strategies". Harvard Business School Spreadsheet Supplement 521-703, September 2020. (Revised July 2022.)

About The Authors

Eva Ascarza

Marketing
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Ayelet Israeli

Marketing
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