Article
Journal of Economics & Management Strategy

The Effectiveness and Targeting of Television Advertising

By: R. Shachar and B. Anand

Format:Print
| Pages:34

Keywords

Media; Advertising

Citation

Shachar, R., and B. Anand. "The Effectiveness and Targeting of Television Advertising." Journal of Economics & Management Strategy 7, no. 3 (Fall 1998): 363–96.

About The Author

Bharat N. Anand

Strategy

More Publications

More from the Authors