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Publications
Publications
  • 2020
  • Book

The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value

By: Marco Bertini and Oded Koenigsberg
  • Format:Print
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Abstract

How some firms are rewriting the rules of commerce by pursuing “ends”—actual outcomes—rather than selling “means”—their products and services.

Keywords

Commerce; Business Model; Design; Customer Relationship Management; Strategy

Citation

Bertini, Marco, and Oded Koenigsberg. The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. Management on the Cutting Edge. Cambridge, MA: MIT Press, 2020.
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About The Author

Marco Bertini

Marketing
→More Publications

More from the Authors

    • March 2022
    • Journal of Marketing

    Carbon Footprinting and Pricing under Climate Concerns

    By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann
    • October 2021 (Revised January 2022)
    • Faculty Research

    Project Maji: Pricing Water in Sub-Saharan Africa

    By: Elie Ofek, Marco Bertini, Dilyana Karadzhova Botha and Esel Çekin
    • September–October 2017
    • Harvard Business Review

    When It's Time to Expand Beyond the Base

    By: Marco Bertini and Nader Tavassoli
More from the Authors
  • Carbon Footprinting and Pricing under Climate Concerns By: Marco Bertini, Stefan Buehler, Daniel Halbheer and Don Lehmann
  • Project Maji: Pricing Water in Sub-Saharan Africa By: Elie Ofek, Marco Bertini, Dilyana Karadzhova Botha and Esel Çekin
  • When It's Time to Expand Beyond the Base By: Marco Bertini and Nader Tavassoli
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