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Publications
Publications
  • 2020
  • Book

The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value

By: Marco Bertini and Oded Koenigsberg
  • Format:Print
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Abstract

How some firms are rewriting the rules of commerce by pursuing “ends”—actual outcomes—rather than selling “means”—their products and services.

Keywords

Commerce; Business Model; Design; Customer Relationship Management; Strategy

Citation

Bertini, Marco, and Oded Koenigsberg. The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. Management on the Cutting Edge. Cambridge, MA: MIT Press, 2020.
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About The Author

Marco Bertini

Marketing
→More Publications

More from the Authors

    • February 2021
    • Faculty Research

    HP Instant Ink: (Self) Disrupting the Consumer Printing Market

    By: Elie Ofek and Marco Bertini
    • January 2021
    • Faculty Research

    Pearson: Efficacy 2.0

    By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
    • December 2020
    • Journal of Retailing

    Consumer Reactance to Promotional Favors

    By: Marco Bertini and Aylin Aydinli
More from the Authors
  • HP Instant Ink: (Self) Disrupting the Consumer Printing Market By: Elie Ofek and Marco Bertini
  • Pearson: Efficacy 2.0 By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
  • Consumer Reactance to Promotional Favors By: Marco Bertini and Aylin Aydinli
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