Gong: Resonating Conversational Insights

In 2015, Amit Bendov was struck by a realization about a new technology that might be able to transcribe musical notation in real-time, which eventually became known as Gong. Gong’s business proposition was simple: provide software that automatically captures, understands, and analyzes written and spoken sales conversations (not music) to help sales teams sell more effectively. It was a compelling idea with the potential to create significant value for its users. There were, however, many questions. Could the technology live up to its promises? What could salespeople learn from their own conversations and from the best — and worst — salespeople among them? Could leveraging conversational insights make a measurable impact on a company’s bottom line? And how could Gong defend against competitors, both now and in the future?