September 2020
Case
HBS Case Collection

Blackstone: Crocs Investment

By: Victoria Ivashina, John D. Dionne and Terrence Shu

Format:Print
| Language:English
| Pages:13

Abstract

This case follows Prakash Melwani (HBS MBA '86), CIO of Blackstone's Private Equity Group, and his teams’ investment in the footwear company Crocs. Instead of a traditional secondary offering, Crocs opted for a unique deal structure by taking Blackstone's cash in a private investment in public equity (PIPE) deal. During the Blackstone investment, Melwani and his team drastically reworked Crocs’ strategy. The case offers insight into the operational initiatives undertaken to revitalize the Crocs brand.