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• Teaching Note | HBS Case Collection | September 2020

  Commonwealth Joe Coffee Roasters

  Alexander J. MacKay

  Teaching Note for HBS Case No. 719-451.

  Keywords: cold brew coffee; specialty coffee; on-premise coffee market; retail expansion strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Competitive Strategy; Competitive Advantage; Management; Competition;

  Citation:

  MacKay, Alexander J. "Commonwealth Joe Coffee Roasters." Harvard Business School Teaching Note 721-388, September 2020.  View Details

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• Supplement | HBS Case Collection | September 2020

  Commonwealth Joe: January 2020 Update from CEO Robert Peck

  Alexander J. MacKay

  At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they had opened their first custom-designed store in a brand-new luxury apartment building. The new store was an immediate success, even though a Starbucks had recently opened across the street. At the same time, a separate business line—selling cold brew coffee in kegs to office customers—had grown unexpectedly. Many new office accounts were added, even as the team promoted the new retail store. Now, as Peck, Damiano, and Martin prepared for the next capital raise, targeted for February 2017, they evaluated their strategy going forward. Should Commonwealth Joe stay with retail, or should they shift their strategy to focus on the office business?

  Keywords: cold brew coffee; specialty coffee; on-premise coffee market; retail expansion strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Food and Beverage Industry; Retail Industry;

  Citation:

  MacKay, Alexander J. "Commonwealth Joe: January 2020 Update from CEO Robert Peck." Harvard Business School Multimedia/Video Supplement 721-851, September 2020.  View Details

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• Case | HBS Case Collection | April 2020 (Revised June 2020)

  Uber: Competing Globally

  Alexander J. MacKay, Amram Migdal and John Masko

  This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (United States), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber’s strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and regulators, and regional information. The case allows for instruction related to competitive strategy, global expansion, nonmarket strategy, regulation, market economics, supply restrictions, and related topics.

  Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development Strategy; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Technology; Mobile Technology; Technology Platform; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia;

  Citation:

  MacKay, Alexander J., Amram Migdal, and John Masko. "Uber: Competing Globally." Harvard Business School Case 720-404, April 2020. (Revised June 2020.)  View Details

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