Publications
Publications
  • August 2020 (Revised January 2021)
  • Supplement
  • HBS Case Collection

Facelift at Olay (B)

By: Sunil Gupta, Rajiv Lal and Olivia Hull
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales.

Keywords

Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio

Citation

Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (B)." Harvard Business School Supplement 521-002, August 2020. (Revised January 2021.)

About The Authors

Sunil Gupta

Marketing
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Rajiv Lal

Marketing
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