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  • Fall 2019
  • Article
  • Relations internationales

Du « défi américain » à l’expansion européenne: Les relations économiques transatlantiques des années cinquante aux années soixante-dix

By: Grace A. Ballor
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Abstract

Economic histories of post-war transatlantic relations have focused on two predominant narratives: US aid for European reconstruction through the Marshall Plan, and the threat of American business investment in Europe. But little research has linked these two elements. Moreover, existing scholarship has neglected the expansion of European companies across the Atlantic. This article remedies these two gaps in the literature by examining transatlantic relations through the perspective of business. In particular, the case of the Belgian grocer Delhaize, its participation in US technical assistance programs in the 1950s, the challenges it faced in the 1960s, and its expansion into US markets in the 1970s offers a new dimension to the history of twentieth-century transatlantic relations and the history of globalization.

Keywords

Multinational Corporations; Economic History; International Relations; Business History; Foreign Direct Investment; Multinational Firms and Management

Citation

Ballor, Grace A. "Du « défi américain » à l’expansion européenne: Les relations économiques transatlantiques des années cinquante aux années soixante-dix." Relations internationales 180, no. 4 (Fall 2019): 43–57.
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About The Author

Grace Ballor

General Management
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  • Thomas J. Watson, IBM and Nazi Germany By: Geoffrey Jones and Grace Ballor
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  • Multinational Firms and the Politics of International Trade in Multidisciplinary Perspective By: Grace A. Ballor and Aydin B. Yildirim
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