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• Case | HBS Case Collection | March 2020 (Revised August 2020)

  Last Mile Health (A)

  Brian Trelstad and V. Kasturi Rangan

  Last Mile Health is a non-profit organization that focuses on recruiting and training community health workers to reach remote rural communities with basic health services. Founded by Raj Panjabi, a Liberian who immigrated with his family to the United States during the Liberian Civil War, the case traces the founding and early years of Last Mile Health, before the organization is faced with a choice during the Ebola outbreak in 2014: should they pursue a significant amount of new funding to expand into other areas, or should they stay focused on training community health workers.

  Keywords: healthcare; Ebola; Nonprofit Organizations; Health Care and Treatment; Rural Scope; Africa;

  Citation:

  Trelstad, Brian, and V. Kasturi Rangan. "Last Mile Health (A)." Harvard Business School Case 320-027, March 2020. (Revised August 2020.)  View Details

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• Teaching Plan | HBS Case Collection | July 2020

  Girls Who Code

  Brian Trelstad and Amy Klopfenstein

  This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter cultural stereotypes surrounding women in tech through books, advertisements, and social media campaigns. Saujani remained active in promoting her organization’s message through a TED Talk, a best-selling book, and frequent media appearances and interviews. By 2019, GWC had served approximately 185,000 girls, expanded its programs to all 50 U.S. states, and reached hundreds of millions of individuals through its advertising and media campaigns. However, the tech gender gap was still significant. Saujani claimed that the organization was on track to close the gender gap among entry level tech roles by 2027. The conclusion of the case asks students to consider whether GWC is likely to meet this goal, and whether the organization should consider new initiatives to increase its impact.

  Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum and Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; Social Enterprise; Nonprofit Organizations; Social Psychology; Attitudes; Behavior; Cognition and Thinking; Prejudice and Bias; Power and Influence; Identity; Social and Collaborative Networks; Motivation and Incentives; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Technology; Software; Education Industry; Technology Industry; North and Central America; United States;

  Citation:

  Trelstad, Brian, and Amy Klopfenstein. "Girls Who Code." Harvard Business School Teaching Plan 321-010, July 2020.  View Details

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• Case | HBS Case Collection | December 2018 (Revised June 2020)

  Creating the French Behavioral Insights Team

  Michael Luca, Ariella Kristal and Emilie Billaud

  This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence and persuasion. Students are asked to assess 35 projects ripe for behavioral intervention and pick the winning proposals.

  Keywords: choice architecture; Behavioral economics; experiments; Negotiation; Decision Making; Economics; Taxation; Entrepreneurship; Consumer Behavior; Public Administration Industry; Europe; France; Paris;

  Citation:

  Luca, Michael, Ariella Kristal, and Emilie Billaud. "Creating the French Behavioral Insights Team." Harvard Business School Case 919-015, December 2018. (Revised June 2020.)  View Details

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