Gogoro: From Electric Scooter to Energy Platform

The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric scooters, gained market share to about 90 percent, and turned his startup into a “unicorn” with a valuation reaching $1 billion. With its battery swapping infrastructure built out across the island of Taiwan, Gogoro sensed the opportunity to become something bigger – most probably a smart energy platform that could complement the main grid. But as a sudden change in government subsidies and the outbreak of the coronavirus pandemic took a toll on the scooter sales, how should Gogoro position itself going forward?