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  • August 2020
  • Case
  • HBS Case Collection

Beyond Beer: Brewing Innovation at Molson Coors

By: Derek C. M. van Bever, Stephen P. Kaufman, James Barnett and Shaye Roseman
  • Format:Print
  • | Language:English
  • | Pages:23 
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Abstract

In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis production company. The request was for the construction of a new production facility for cannabis beverages, a new product in an as-yet-nascent market.

Keywords

Budgets And Budgeting; Joint Ventures; Ethics; Cross-cultural And Cross-border Issues; Disruptive Innovation; Innovation Strategy; Market Entry And Exit; Food And Beverage Industry; United States; Canada; Colorado

Citation

van Bever, Derek C. M., Stephen P. Kaufman, James Barnett, and Shaye Roseman. "Beyond Beer: Brewing Innovation at Molson Coors." Harvard Business School Case 321-008, August 2020.
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About The Authors

Derek C. M. van Bever

General Management
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Stephen P. Kaufman

Technology and Operations Management
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