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  • August 2020 (Revised November 2021)
  • Case
  • HBS Case Collection

Beyond Beer: Brewing Innovation at Molson Coors

By: Derek C. M. van Bever, Stephen P. Kaufman, James Barnett and Shaye Roseman
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis production company. The request was for the construction of a new production facility for cannabis beverages, a new product in an as-yet-nascent market.

Keywords

Budgets and Budgeting; Joint Ventures; Ethics; Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Innovation Strategy; Market Entry and Exit; Food and Beverage Industry; United States; Canada; Colorado

Citation

van Bever, Derek C. M., Stephen P. Kaufman, James Barnett, and Shaye Roseman. "Beyond Beer: Brewing Innovation at Molson Coors." Harvard Business School Case 321-008, August 2020. (Revised November 2021.)

About The Author

Derek C. M. van Bever

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