August 2020
Case
HBS Case Collection

Beyond Beer: Brewing Innovation at Molson Coors

By: Derek C. M. van Bever, Stephen P. Kaufman, James Barnett and Shaye Roseman

Format:Print
| Language:English
| Pages:23

Abstract

In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis production company. The request was for the construction of a new production facility for cannabis beverages, a new product in an as-yet-nascent market.

Keywords

Budgets and Budgeting; Joint Ventures; Ethics; Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Innovation Strategy; Market Entry and Exit; Food and Beverage Industry; United States; Canada; Colorado

Citation

van Bever, Derek C. M., Stephen P. Kaufman, James Barnett, and Shaye Roseman. "Beyond Beer: Brewing Innovation at Molson Coors." Harvard Business School Case 321-008, August 2020.