Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 2020
  • Case
  • HBS Case Collection

Ready for Take-Off at Jet It

By: Gary P. Pisano, Hise Gibson and Nicole Gilmore
  • Format:Print
  • | Language:English
  • | Pages:16
ShareBar

Abstract

This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the company's fleet. The case will explore how a company should approach such strategic capacity expansions given significant uncertainty in demand. This can be tied to a broader discussion of the company's overall growth strategy and the scalability of its business model and operating system.

Keywords

Capacity Planning; Business Startups; Business Model; Growth and Development Strategy; Air Transportation Industry

Citation

Pisano, Gary P., Hise Gibson, and Nicole Gilmore. "Ready for Take-Off at Jet It." Harvard Business School Case 621-036, August 2020.
  • Educators
  • Purchase

About The Authors

Gary P. Pisano

Technology and Operations Management
→More Publications

Hise O. Gibson

Technology and Operations Management
→More Publications

Related Work

    • August 2021
    • Faculty Research

    Ready for Take-Off at Jet It

    By: Gary P. Pisano, Hise O. Gibson and Nicole Gilmore
Related Work
  • Ready for Take-Off at Jet It By: Gary P. Pisano, Hise O. Gibson and Nicole Gilmore
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College