Publications
Publications
- August 2020
- HBS Case Collection
Ready for Take-Off at Jet It
By: Gary P. Pisano, Hise Gibson and Nicole Gilmore
Abstract
This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the company's fleet. The case will explore how a company should approach such strategic capacity expansions given significant uncertainty in demand. This can be tied to a broader discussion of the company's overall growth strategy and the scalability of its business model and operating system.
Keywords
Capacity Planning; Business Startups; Business Model; Growth and Development Strategy; Air Transportation Industry
Citation
Pisano, Gary P., Hise Gibson, and Nicole Gilmore. "Ready for Take-Off at Jet It." Harvard Business School Case 621-036, August 2020.
About The Author
