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  • August 2020
  • Case
  • HBS Case Collection

Ready for Take-Off at Jet It

By: Gary P. Pisano, Hise Gibson and Nicole Gilmore
  • Format:Print
  • | Language:English
  • | Pages:16 
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Abstract

This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the company's fleet. The case will explore how a company should approach such strategic capacity expansions given significant uncertainty in demand. This can be tied to a broader discussion of the company's overall growth strategy and the scalability of its business model and operating system.

Keywords

Capacity Planning; Business Startups; Business Model; Growth And Development Strategy; Air Transportation Industry

Citation

Pisano, Gary P., Hise Gibson, and Nicole Gilmore. "Ready for Take-Off at Jet It." Harvard Business School Case 621-036, August 2020.
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About The Author

Gary P. Pisano

Technology and Operations Management
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  • Variety of Innovation in Global Value Chains By: Giulio Buciuni and Gary P. Pisano
  • Pal’s Sudden Service—Scaling an Organizational Model to Drive Growth By: Francesca Gino, Gary P. Pisano and Alexander Rohe
  • Scaling Well by Doing Good: Motivating Talent at b.good By: Francesca Gino, Gary P. Pisano and Alexander Rohe
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