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  • September 2020 (Revised December 2020)
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Siba Mtongana: A Pioneering Chef in South Africa

By: Boris Groysberg, Susan Seligson, Katherine Connolly Baden and Robin Abrahams
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

For Siba Mtongana, South African celebrity chef, the year 2020 was fraught with challenges and unknowns. Her brand was strong and she was certain it would survive. But as she fine-tuned her growth and innovation strategy in a shaky, unpredictable economy in the midst of the COVID-19 global pandemic, how should she plan for the future, in both the short-term and long-term?

Keywords

Food; Crisis Management; Health Pandemics; Growth and Development Strategy; Food and Beverage Industry; South Africa

Citation

Groysberg, Boris, Susan Seligson, Katherine Connolly Baden, and Robin Abrahams. "Siba Mtongana: A Pioneering Chef in South Africa." Harvard Business School Case 421-026, September 2020. (Revised December 2020.)
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About The Author

Boris Groysberg

Organizational Behavior
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Related Work

    • September 2020 (Revised December 2020)
    • Faculty Research

    Siba Mtongana: A Pioneering Chef in South Africa

    By: Boris Groysberg, Susan Seligson, Katherine Connolly Baden and Robin Abrahams
Related Work
  • Siba Mtongana: A Pioneering Chef in South Africa By: Boris Groysberg, Susan Seligson, Katherine Connolly Baden and Robin Abrahams
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