Publications
Publications
- September 2020 (Revised December 2020)
- HBS Case Collection
Siba Mtongana: A Pioneering Chef in South Africa
By: Boris Groysberg, Susan Seligson, Katherine Connolly Baden and Robin Abrahams
Abstract
For Siba Mtongana, South African celebrity chef, the year 2020 was fraught with challenges and unknowns. Her brand was strong and she was certain it would survive. But as she fine-tuned her growth and innovation strategy in a shaky, unpredictable economy in the midst of the COVID-19 global pandemic, how should she plan for the future, in both the short-term and long-term?
Keywords
Food; Crisis Management; Health Pandemics; Growth and Development Strategy; Food and Beverage Industry; South Africa
Citation
Groysberg, Boris, Susan Seligson, Katherine Connolly Baden, and Robin Abrahams. "Siba Mtongana: A Pioneering Chef in South Africa." Harvard Business School Case 421-026, September 2020. (Revised December 2020.)