Publications
Publications
- November 2020 (Revised February 2021)
- HBS Case Collection
The Roca Brothers: Innovation in Gastronomy
By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
Abstract
Chef Joan Roca, sommelier Josep Roca and pastry chef Jordi Roca were three brothers based in Girona, Spain whose complementary skills, collective ability, and relentless drive for innovation had brought worldwide fame and awards to their restaurant, El Celler de Can Roca. In 2020, their innovation skills were tested as they strategized ways to manage their restaurant and a growing list of other projects in the midst of the COVID-19 global pandemic.
Keywords
Restaurants; Food; Crisis Management; Health Pandemics; Innovation and Invention; Food and Beverage Industry; Spain
Citation
Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "The Roca Brothers: Innovation in Gastronomy." Harvard Business School Case 421-017, November 2020. (Revised February 2021.)
About The Author
