Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2020 (Revised February 2021)
  • Case
  • HBS Case Collection

The Roca Brothers: Innovation in Gastronomy

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
  • Format:Print
  • | Language:English
  • | Pages:36
ShareBar

Abstract

Chef Joan Roca, sommelier Josep Roca and pastry chef Jordi Roca were three brothers based in Girona, Spain whose complementary skills, collective ability, and relentless drive for innovation had brought worldwide fame and awards to their restaurant, El Celler de Can Roca. In 2020, their innovation skills were tested as they strategized ways to manage their restaurant and a growing list of other projects in the midst of the COVID-19 global pandemic.

Keywords

Restaurants; COVID-19 Pandemic; Food; Crisis Management; Innovation and Invention; Food and Beverage Industry; Spain

Citation

Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "The Roca Brothers: Innovation in Gastronomy." Harvard Business School Case 421-017, November 2020. (Revised February 2021.)
  • Educators
  • Purchase

About The Author

Boris Groysberg

Organizational Behavior
→More Publications

Related Work

    • November 2020 (Revised February 2021)
    • Faculty Research

    The Roca Brothers: Innovation in Gastronomy

    By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
Related Work
  • The Roca Brothers: Innovation in Gastronomy By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College