November 2020
Case
HBS Case Collection

The Roca Brothers: Innovation in Gastronomy

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden

Format:Print
| Language:English
| Pages:39

Abstract

Chef Joan Roca, sommelier Josep Roca and pastry chef Jordi Roca were three brothers based in Girona, Spain whose complementary skills, collective ability, and relentless drive for innovation had brought worldwide fame and awards to their restaurant, El Celler de Can Roca. In 2020, their innovation skills were tested as they strategized ways to manage their restaurant and a growing list of other projects in the midst of the COVID-19 global pandemic.

Keywords

Restaurants; Food; Crisis Management; Health Pandemics; Innovation And Invention; Food And Beverage Industry; Spain

Citation

Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "The Roca Brothers: Innovation in Gastronomy." Harvard Business School Case 421-017, November 2020.