Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • 2021
  • Article
  • Social Issues and Policy Review

Helping and Happiness: A Review and Guide for Public Policy

By: Lara B. Aknin and Ashley V. Whillans
  • Format:Print
  • | Pages:32
ShareBar

Abstract

Perhaps one of the most reaffirming findings to emerge over the past several decades is that humans not only engage in generous behavior, they also appear to experience pleasure from doing so. Yet not all acts of helping lead to greater happiness. Here, we review the growing body of evidence showing that people engage in a wide array of prosocial behaviors (e.g., charitable giving, volunteering, blood/organ donation, offering advice, food sharing) which can promote positive emotions. Then, using self‐determination theory, a foundational theory of human motivation, we consider when and how generous actions are most likely to boost the helper's happiness—and when they are not. Finally, we leverage these insights to consider how public policy and organizations can apply this information to make prosocial action more emotionally rewarding for citizens and employees alike.

Keywords

Generosity; Helping; Behavior; Motivation and Incentives; Happiness; Policy

Citation

Aknin, Lara B., and Ashley V. Whillans. "Helping and Happiness: A Review and Guide for Public Policy." Social Issues and Policy Review 15 (2021): 3–34.
  • Find it at Harvard
  • Read Now

About The Author

Ashley V. Whillans

Negotiation, Organizations & Markets
→More Publications

More from the Authors

    • March 2025 (Revised May 2025)
    • Faculty Research

    ING Türkiye: Flexible Work in a Competitive Banking Environment

    By: Ashley Whillans and Nico Schaefer
    • January 2025
    • Compensation & Benefits Review

    Overcoming Barriers to Employee Ownership: Insights from Small and Medium-Sized Businesses

    By: John Guzek and Ashley Whillans
    • October 18, 2024
    • Harvard Business Review Digital Articles

    Why Workplace Well-Being Programs Don’t Achieve Better Outcomes

    By: Jazz Croft, Acacia Parks and Ashley Whillans
More from the Authors
  • ING Türkiye: Flexible Work in a Competitive Banking Environment By: Ashley Whillans and Nico Schaefer
  • Overcoming Barriers to Employee Ownership: Insights from Small and Medium-Sized Businesses By: John Guzek and Ashley Whillans
  • Why Workplace Well-Being Programs Don’t Achieve Better Outcomes By: Jazz Croft, Acacia Parks and Ashley Whillans
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.