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• Supplement | HBS Case Collection | August 2020

  Facelift at Olay (B)

  Sunil Gupta, Rajiv Lal and Olivia Hull

  This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales.

  Keywords: Age; Brands and Branding; Marketing Channels; Beauty and Cosmetics Industry;

  Citation:

  Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (B)." Harvard Business School Supplement 521-002, August 2020.  View Details

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• Case | HBS Case Collection | August 2020

  Facelift at Olay (A)

  Sunil Gupta, Rajiv Lal and Olivia Hull

  By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new direct-to-consumer brands catering to millennial women, North American Skin Care General Manager Chris Heiert must identify a winning marketing strategy that will appeal to women of all ages.

  Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Online Advertising; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio;

  Citation:

  Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (A)." Harvard Business School Case 521-011, August 2020.  View Details

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• Background Note | HBS Case Collection | January 2018 (Revised August 2020)

  Continuous Software Development: Agile's Successor

  Jeffrey J. Bussgang, Samuel Clemens and Olivia Hull

  In recent years, the twin software development methodologies of continuous delivery and continuous deployment have risen to prominence in the start-up world and beyond. These methods have enabled technology companies large and small to accelerate their product development pipelines and reshape their relationships with customers. Drawing on academic research and interviews with practitioners, this note explores the evolution of iterative approaches to software development, describes the mechanics of continuous development, and assesses the business benefits and challenges of rapid software testing and release.

  Keywords: continuous improvement; continuous development; continuous delivery; continuous integration; product development processes; computer programming; Agile; waterfall; software applications; software engineering; Software; Technology; Technological Innovation; Product Development; Customer Focus and Relationships; Entrepreneurship; Organizational Change and Adaptation; Organizational Structure; Quality; Product Marketing; Product; Infrastructure; Computer Industry; Technology Industry; Information Technology Industry; Web Services Industry; Massachusetts; Boston;

  Citation:

  Bussgang, Jeffrey J., Samuel Clemens, and Olivia Hull. "Continuous Software Development: Agile's Successor." Harvard Business School Background Note 818-055, January 2018. (Revised August 2020.)  View Details

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