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  • July 2020
  • Exercise

Marketing's Role in Navigating the Winds of COVID-19

By: V. Kasturi Rangan and Courtney Han
  • Format:Print
  • | Language:English
  • | Pages:28
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Citation

Rangan, V. Kasturi, and Courtney Han. "Marketing's Role in Navigating the Winds of COVID-19." Harvard Business School Exercise 521-008, July 2020.

About The Author

V. Kasturi Rangan

Marketing
→More Publications

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    • 2020
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    Nonprofit Boards: It Is time to Lift Your Gaze and See the System

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    • November 2020 (Revised November 2020)
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    Dell Technologies: Bringing the Cloud to the Ground

    By: Navid Mojir and V. Kasturi Rangan
    • September 2020
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    China's Management of COVID-19 (B): Victory?

    By: Meg Rithmire and Courtney Han
More from the Authors
  • Nonprofit Boards: It Is time to Lift Your Gaze and See the System By: Shamal Dass, Kristy Muir and V. Kasturi Rangan
  • Dell Technologies: Bringing the Cloud to the Ground By: Navid Mojir and V. Kasturi Rangan
  • China's Management of COVID-19 (B): Victory? By: Meg Rithmire and Courtney Han
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