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  • July 2020
  • Case
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Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim
  • Language:English
  • | Pages:9
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Abstract

Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its mission, including allying with CNN to produce free informational TV specials for children and their families and redoubling efforts to provide education to children in refugee camps. Sesame’s culture of confidence helped it support its constituencies through the crises.

Keywords

Health Pandemics; Social Issues; Crisis Management; Global Range; Mission and Purpose; Education; Education Industry; Media and Broadcasting Industry

Citation

Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (C): Mission Critical Responses to Global and National Crises." Harvard Business School Case 321-016, July 2020.
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About The Author

Rosabeth M. Kanter

General Management
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Related Work

    • August 2020
    • Faculty Research

    Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

    By: Rosabeth Moss Kanter and Joyce J. Kim
    • August 2020
    • Faculty Research

    Sesame Workshop (C): Mission Critical Responses to Global and National Crises

    By: Rosabeth Moss Kanter and Joyce J. Kim
Related Work
  • Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder By: Rosabeth Moss Kanter and Joyce J. Kim
  • Sesame Workshop (C): Mission Critical Responses to Global and National Crises By: Rosabeth Moss Kanter and Joyce J. Kim
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