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  • July 2020
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Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

By: Rosabeth Moss Kanter and Joyce J. Kim
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited values-driven leadership, instituted cultural changes, and pursued opportunities to further Sesame’s mission, including the inaugural MacArthur 100&Change award to tackle the worldwide refugee crisis in partnership with the International Rescue Committee. The $100 million winning project, Ahlan Simsim, was the largest early childhood program created in a humanitarian setting. By early 2020, Sesame had a mission-aligned culture that laid the groundwork to make kids smarter, kinder, and stronger.

Keywords

Social Impact; Children; Media; Television Entertainment; Education; Innovation and Invention; Change Management; Leadership; Mission and Purpose; Organizational Culture; Education Industry; Media and Broadcasting Industry

Citation

Kanter, Rosabeth Moss, and Joyce J. Kim. "Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder." Harvard Business School Supplement 321-015, July 2020.
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About The Author

Rosabeth M. Kanter

General Management
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Related Work

    • July 2020
    • Faculty Research

    Sesame Workshop (C): Mission Critical Responses to Global and National Crises

    By: Rosabeth Moss Kanter and Joyce J. Kim
    • August 2020
    • Faculty Research

    Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder

    By: Rosabeth Moss Kanter and Joyce J. Kim
    • August 2020
    • Faculty Research

    Sesame Workshop (C): Mission Critical Responses to Global and National Crises

    By: Rosabeth Moss Kanter and Joyce J. Kim
Related Work
  • Sesame Workshop (C): Mission Critical Responses to Global and National Crises By: Rosabeth Moss Kanter and Joyce J. Kim
  • Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder By: Rosabeth Moss Kanter and Joyce J. Kim
  • Sesame Workshop (C): Mission Critical Responses to Global and National Crises By: Rosabeth Moss Kanter and Joyce J. Kim
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