Publications
Publications
- July 2020
- HBS Case Collection
Shindigz
By: Frank Cespedes
Abstract
Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded strategy across its distribution channels. But market developments put this approach at risk. The teaching note discusses the impact of omni-channel buying processes on marketing requirements in an event-driven product category; the links between channel choice, pricing, and business strategy; and the requirements for change in response to market conditions that put pressure on established processes in a business model.
Keywords
Ecommerce; E-commerce; Pricing; Price; Strategy; Decision Making; Distribution Channels; Brands and Branding; Consumer Products Industry
Citation
Cespedes, Frank. "Shindigz." Harvard Business School Teaching Note 821-024, July 2020.
About The Author
