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  • July 2020
  • Teaching Note
  • HBS Case Collection

Shindigz

By: Frank Cespedes
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded strategy across its distribution channels. But market developments put this approach at risk. The teaching note discusses the impact of omni-channel buying processes on marketing requirements in an event-driven product category; the links between channel choice, pricing, and business strategy; and the requirements for change in response to market conditions that put pressure on established processes in a business model.

Keywords

Ecommerce; Pricing; Price; Strategy; Decision Making; Distribution Channels; Brands and Branding; E-commerce; Consumer Products Industry

Citation

Cespedes, Frank. "Shindigz." Harvard Business School Teaching Note 821-024, July 2020.
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