Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger

Paul  Healy; Marshal   Herrmann

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Case | HBS Case Collection | July 2020 (Revised October 2020)

Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger

by Paul Healy and Marshal Herrmann

Language: English

Format: Print

14 pages

Educators

Citation:

Healy, Paul, and Marshal Herrmann. "Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger." Harvard Business School Case 121-017, July 2020. (Revised October 2020.)

About the Author

Paul M. Healy

James R. Williston Professor of Business Administration

Accounting and Management

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