Publications
Publications
  • July 2020 (Revised May 2022)
  • Case
  • HBS Case Collection

Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger

By: Paul Healy and Marshal Herrmann
  • Format:Print
  • | Language:English
  • | Pages:14
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Citation

Healy, Paul, and Marshal Herrmann. "Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger." Harvard Business School Case 121-017, July 2020. (Revised May 2022.)

About The Author

Paul M. Healy

Accounting and Management
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