July 2020 (Revised May 2022)
Case
HBS Case Collection

Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger

By: Paul Healy and Marshal Herrmann

Format:Print
| Language:English
| Pages:14

Citation

Healy, Paul, and Marshal Herrmann. "Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger." Harvard Business School Case 121-017, July 2020. (Revised May 2022.)

About The Author

Paul M. Healy

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