Publications
Publications
  • Article
  • Journal of Consumer Research

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

By: John A. Deighton and Kent Grayson
  • Format:Print
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Keywords

Marketing; Relationships; Management; Public Opinion

Citation

Deighton, John A., and Kent Grayson. "Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus." Journal of Consumer Research 21, no. 4 (March 1995).

About The Author

John A. Deighton

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