Publications
Publications
- July 2020
- HBS Case Collection
Applying Data Science and Analytics at P&G
By: Srikant M. Datar, Sarah Mehta and Paul Hamilton
Abstract
Set in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G’s approach to data management and governance, and reviews the challenges associated with changing long-established work processes within the company. It concludes by exploring four examples of how P&G has applied analytics to its businesses.
Keywords
Data Science; Analytics; Analysis; Information; Information Management; Information Types; Innovation and Invention; Strategy; Consumer Products Industry; United States; Ohio
Citation
Datar, Srikant M., Sarah Mehta, and Paul Hamilton. "Applying Data Science and Analytics at P&G." Harvard Business School Case 121-006, July 2020.
