Applying Data Science and Analytics at P&G

Srikant M. Datar; Sarah  Mehta; Paul  Hamilton

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Case | HBS Case Collection | July 2020

Applying Data Science and Analytics at P&G

by Srikant M. Datar, Sarah Mehta and Paul Hamilton

Abstract

Set in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G’s approach to data management and governance, and reviews the challenges associated with changing long-established work processes within the company. It concludes by exploring four examples of how P&G has applied analytics to its businesses.

Keywords: data science; analytics; Analysis; Information; Information Management; Information Types; Innovation and Invention; Strategy; Consumer Products Industry; United States; Ohio;